Digital Marketing
Digital Marketing involves use of various online modes to present a brand or product information before prospective customers and thereby create sales. Choices available are:
- Enlisting presence on social media via image and video sharing online to develop trust and awareness.
- Content sharing on websites on similar niche to share information & create awareness about products in pursuits of sales. This is done by writing informative blogs.
- Running paid campaigns on google, linkedin, instagram, twitter and facebook.
- Rank our website for important keywords connect to your interest area.
- E-Mail Marketing - involves sending messages with new products, offerings, discounts, etc.
EMAIL MARKETING
Digital Marketing Agency - The challenge
To achieve breakeven. Remember 70% businesses fail within the first year. Make sure you are not one of them.
In Digital Marketing the most important requirement is to achieve a sustainable model as soon as possible, so that your efforts do not become money guzzlers.
As startups and small companies do not have big budget they cannot survive trial and error that may be needed for any SEO company or advertising expert. cannot survive. This is where one requires choosing the right agency.
While small agency may charge less but needs more time to set the things right.
Big agency needs bigger fees but can assure fast results.
Digital Marketing - The solution
Targeted approach
For startups it is important to divide targets into two parts, irrespective of the nature of the business:
- Short term – To achieve breakeven
- Long term – To reduce advertising cost by increasing website authority
The results
Paid ads are the best
ADVERTING online is the fastest way to achieve visibility, calls and revenue & with a bit of experience it can generate profits but the problem is that in the process of gathering this workable solution you risk losing your capital.
Fine tune the balance
Big dilemma
Above 3 platforms available for an online presence are the only ones which all businesses use to reach their desired targets. Above choices are not to be selected from but have to be used in a manner/mix/ratio that optimizes your returns on investment(ROI), to achieve a sustainable model.